BJP MLC Chitra Wagh has called for promoting the use of the Marathi language in Maharashtra after a video of an Airtel employee refusing to speak Marathi with a customer went viral. Wagh, who heads the women's wing of the Maharashtra BJP, said that anyone residing in Maharashtra should know Marathi or be willing to learn it. She demanded action against the employee and called for all Airtel employees to be proficient in Marathi.