A priest of the Jagannath Temple in Puri is setting up a 300-room luxury resort with a strong spiritual focus, aiming to offer a "satvik" experience to pilgrims and travellers seeking spiritual serenity with modern comforts. The beachside project, valued at Rs 200 crore, will be a pure vegetarian and non-liquor retreat, offering a blend of spiritual tranquillity and luxury hospitality. The 'Jagannatham' project, being built on a seven-acre beachfront plot, is expected to open in 14-16 months, before the Rath Yatra of 2026.