The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.