The Uttar Pradesh government is expecting over 35 crore pilgrims to attend the Maha Kumbh Mela in Prayagraj, a significant increase from the 24 crore who attended the 2019 Kumbh Mela. The event, which will take place over 45 days, will feature extensive security and sanitation measures, as well as a digital component. The state government has allocated Rs 7,000 crore for the event.