The Ministry of Tourism is inviting people from around the world to visit Prayagraj and experience the Maha Kumbh Mela, one of the largest religious gatherings on Earth. The event, which begins on January 13th and runs for 45 days, will feature an "Incredible India Pavilion" showcasing cultural heritage, luxury tent accommodations, and enhanced air connectivity. The ministry is also launching a major social media campaign to generate buzz about the event, encouraging people to share their experiences and moments from the Maha Kumbh.