Electric two-wheeler maker Ultraviolette Automotive plans to add 12 new products to its line-up and raise its annual sales to at least 1 lakh units over the next three-four years, according to senior company officials.
- Ultraviolette has five distinct vehicle platforms in the works
- E-scooters have 1313-14 percent market penetration
- New body styles planned for future products
Ultraviolette future platform details
Multiple form factors planned under its five vehicle platforms
The Bengaluru-based startup, which has been a niche player in the premium performance electric motorcycle space has revealed plans to broaden its market reach into more volume generating segments with an urban commuter scooter and a light motorcycle early next year.
Over a period of 36 months, the automaker will expand its products across five platforms - F Series, S-Series, L Series, X Series and B Series, Ultraviolette co-founder and CEO Narayan Subramaniam said. The F (fast bikes), S (scooters), L (lightweight bikes) and X series will have three products each while the B series will have two offerings, according to the company’s presentation.
Currently, it has two performance products under F Series - F77 Mach 2 and F77 SuperStreet, priced between Rs 3 lakh - Rs 4 lakh (ex-showroom, India). The company has revealed one new model on the S and L platforms in the form of the Tesseract scooter and the Shockwave electric enduro bike, respectively.
Till now, TVS Motor-backed Ultraviolette has been a niche player, targeting the small segment of performance enthusiasts in both India and a few overseas markets. However, the company's future lineup shows an aggressive gameplan to capture a larger pie of the market as electrification picks up in the country.
"We have very aggressive product expansion plans. It is ambitious," Ultraviolette co-founder and CTO Niraj Rajmohan said, adding that the target is very conservative and the company was confident of surpassing it.
Electrification in India is in its early stage, primarily driven by scooters priced mostly under Rs 1.50 lakh. With its first electric scooter scheduled to be launched at Rs 1.45 lakh, Ultraviolette's addressable market is set to expand significantly.
Currently, the penetration of electric vehicles in the scooter segment is 13-14 percent with major players in this sector including Bajaj Auto, TVS Motor, Ather Energy and Ola Electric. On the other hand, electric motorcycles are yet to see significant traction in India, with limited offerings from a few startups.
At present, Ultraviolette is among the few players in the electric motorcycle market. The requirement of longer driving ranges and the complexity of having larger battery packs have been among the major challenges facing this form factor.
Meanwhile, India's largest electric two-wheeler maker Ola Electric is planning to roll out its first electric motorcycle - the Roadster - soon, while Ather Energy is working on a platform named Zenith to support new electric motorcycles targeting the 125-300cc segment.
Among traditional players, Royal Enfield has already announced its plans to enter the electric motorcycle space with its Flying Flea brand while Hero MotorCorp, which has a partnership with US-based electric motorcycle maker Zero, is set to introduce electric motorcycles starting from 2026. TVS Motor-owned Norton Motorcycles is also expected to launch new electric motorcycles next year.
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