Ather launched its family-centric electric scooter, the Rizta, a few months ago and now, our dealer sources have informed us that it will be hiking the prices of its most affordable model by Rs 4,000 - Rs 6,000 from January 1.
- Rizta is currently available in three variants
- Prices start at Rs 1.10 lakh currently
Ather Rizta price hike details
The Ather Rizta is available in three variants - S (Rs 1.10 lakh), Z 2.9 (Rs 1.27 lakh and Z 3.7 (Rs 1.46 lakh). Additionally, the Pro Pack which unlocks a majority of the scooter’s features will set you back by Rs 13,000, Rs 15,000 and Rs 20,000, for the three variants, respectively. From January 1, the price of the Rizta will go up by Rs 4,000 - Rs 6,000, although the breakup for each variant hasn’t been specified.
The Rizta was the long-awaited practical and family-centric model from Ather, after the sporty 450 models. While most of the fundamentals such as the battery, motor, main frame and electronics are shared between the Rizta and the 450, the former debuted some new features. The Magic Twist regenerative braking system trickled down from the flagship 450 Apex to the Rizta.
With this price hike, the price delta between Ather’s practical EV and the ones from the Bajaj, TVS and Hero will only widen. Compared to the more affordable Indian electric scooters from legacy Indian OEMs, the Rizta is already on the premium side and Ather has intentionally done so. It remains to be seen how this affects the company’s sales, come 2025.