Reinforcing its commitment to the agriculture sector of Jammu and Kashmir and empower the farming community, J&K Bank has launched the “Kisan Adhikar Abhiyan”, a mission-mode campaign aimed at achieving 100% saturation of the Kisan Credit Card (KCC) scheme. Initiated in collaboration with the twin Directorates of Agriculture and Horticulture from both Jammu and Kashmir Divisions, the campaign began on December 20 and will run till January 31, 2025.