• The report sheds light on key trends shaping Indian retail, critical shifts influencing its growth trajectory and choices that it presents for the retailers
  • India presents distinct demographic contrasts—rising affluence alongside a vast middle class, aging consumers but large mid-aged adult population, large male working cohort but accelerating workforce participation by women.
  • Consumer preferences are also showing inherent contrast – between global aspirations and local pride, digital and physical journeys, and premium and value-consciousness
  • This dynamic landscape offers immense opportunities but also introduces complexity. Retailers must adapt their strategies and offerings towards these diverse demands.
  • The report highlights key considerations for retailers, emphasizing the need to make sharp consumer and operational choices to drive value creation. In this diverse consumer landscape, retailers must identify the right consumer cohorts, define compelling value propositions, and tailor the operating model to remain competitive and win