Bollywood superstar Salman Khan has been named the official brand ambassador of the Indian Supercross Racing League (ISRL), marking a significant milestone for the sport in India. His association is expected to enhance the league’s visibility and attract a broader audience, bringing Supercross closer to mainstream recognition.

With this collaboration, Salman Khan steps into the world of motorsport endorsements, using his massive nationwide appeal to elevate the Indian Supercross Racing League (ISRL). His presence is expected to bring unmatched visibility to the league, connecting its high-speed action with audiences across cities and rural regions alike. ISRL Season 2 aims to go beyond just racing, offering a complete entertainment experience for families. With Salman Khan as the face of the league, Supercross is set to become more engaging and accessible to fans of all ages.

Sharing his excitement about the partnership, Salman Khan stated: "I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage."

Veer Patel, Managing Director, ISRL, said: "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League (ISRL) has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."