How much will you agree to pay for a box of strawberries in your area? Well, in Mumbai, the price for 200g of the seasonal fruit is around Rs. 60. The box would contain nearly 10 pieces of strawberries. But a woman in the US revealed in a TikTok video that she spent a huge sum on purchasing one strawberry from a premium grocery store, Erewhon.
Identified as Alyssa Antoci, the influencer recorded a video showing herself enjoying a bite of an expensive strawberry, which was priced at Rs. 1,655 ($19).
In the video, Antoci said, "This is a $19 strawberry from Erewhon, and apparently, it’s the best-tasting strawberry in the entire world". It was learned that the influencer was associated with the high-end grocery store and promoting them with the recent reel.
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This has to be a huge joke on society. To pay $19 for a single strawberry? I promise you it taste like a normal strawberry. It’s a placebo effect, your brain convinces you it taste astronomically good cause it has to be for the price you paid and the way it is presented to you pic.twitter.com/U2YbIH7WQW
— embersunn (@embersunn) February 24, 2025
She mentioned the details which made the fruit more exciting and pricey. The strawberry's origin is from Kyoto, Japan, and it is being sold at Erewhon locations in Southern California for $18.99, Antoci said while claiming the brand offered only best quality fruits for its customers.
The footage captured her taking a bite of the strawberry and giving her review to it. She praised the strawberry, stating it is the "best-tasting strawberry in the entire world".
Internet reacts
As the video rolled out across internet platforms, it raised concerns about affordability of premium quality products. Not everyone was convinced of its worth, with some questioning whether the taste justifies the hefty price tag.
Several users reacted to the video and expressed their dissatisfaction with the influencer's strawberry video. A post shared by X user 'Embersunn' has caught the attention of people for calling the strawberry from the high-end store a "Huge joke".
This has to be a huge joke on society. To pay $19 for a single strawberry? I promise you it taste like a normal strawberry. It’s a placebo effect, your brain convinces you it taste astronomically good cause it has to be for the price you paid and the way it is presented to you pic.twitter.com/U2YbIH7WQW
— embersunn (@embersunn) February 24, 2025
"This has to be a huge joke on society. To pay $19 for a single strawberry? I promise you it taste like a normal strawberry. It’s a placebo effect, your brain convinces you it taste astronomically good cause it has to be for the price you paid and the way it is presented to you", she wrote sparking further discussion on the topic.
"$19? That is crazy", one commented.
"I have seen an $8 water before with nothing added... What a joke", another user added.