Mumbai: The festival Holi is just around the corner and the search for eco-friendly organic colours will begin soon. Every year, citizens look for safe, natural alternatives to synthetic powders. This time, an NGO Swayam Siddha Society for Handicapped has found the perfect solution—one that is both sustainable and socially empowering.
For the past three months, this Mumbai-based nonprofit organization has been on a mission to transform discarded temple flowers into vibrant, organic Holi colours.
The initiative, aptly named Petalists Holi Colours, is an innovative alternative to chemical-laden gulal, offering 100% natural shades while creating meaningful employment opportunities for individuals with disabilities.
“The initiative was an attempt towards combining sustainability with social empowerment,” said Akhila Ramganesh a volunteer working with Swayam Siddha
The Petalists project is a simple concept - upcycling discarded flowers that would otherwise end up in landfills. "The process begins with the collection of used flowers from temple vicinities, followed by a systematic drying and processing technique to create fine, skin-friendly powders," said the volunteer.
The NGO’s efforts have resulted in five stunning natural hues: yellow from marigolds, orange from orange marigolds, pink from roses, while blue and green shades are obtained from white chrysanthemums.
Initially, sourcing flowers directly from large markets proved challenging. " The hurdles were many, but with planning and perseverance, a solution was found. The organization began by partnering with neighborhood temples in Chembur and Navi Mumbai, but a major breakthrough came when Mumbai’s renowned Mahalakshmi Mandir joined the initiative, supplying flowers on a weekly basis," informed a member.
The initiative has received support from the Craftizen Foundation, which provided specialized training in flower recycling and natural colour-making. Additionally, students from Atlas SkillTech University have stepped in to assist with branding, marketing, and sales strategies, ensuring that the colours reach a wider audience.
"Beyond their eco-conscious appeal, Petalists Holi Colours carry the sanctity of temple prasad while significantly reducing landfill waste. They also require far less water to wash off compared to synthetic alternatives, adding an important element of water conservation," adds Ramganesh.
Swayam Siddha Society has been at the forefront of disability empowerment for over 43 years. Operating from two centers in Chembur and Navi Mumbai (Rabale), the nonprofit provides vocational training and employment to physically and intellectually challenged individuals.
At their Rabale center, a team of over 20 artisans creates handmade home decor products, including wall hangings, bags, cloth pouches, candles, and finely crafted gift items. The organization’s mission is to foster independence, dignity, and self-sufficiency for those who often face barriers in mainstream employment.