The Maha Kumbh has been witnessing various stories everyday. Some visit to wash away their sins in the Triveni sangam, some re-unite with their families while some think of a business idea amidst large crowds. The Mahakumbh Mela 2025 in Prayagraj has drawn an estimated 550 million pilgrims to the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati for a holy dip. However, for those unable to make the journey, a local entrepreneur, Dipak Goyal has introduced a 'digital snan' service, allowing devotees to send their photographs via WhatsApp for ritual immersion in the Sangam. This symbolic act is offered at a price of ₹1,100 per person.

Mixed reactions from social media

A video showcasing this unique service has gone viral, drawing both criticism and curiosity. Some users ridiculed the idea, calling it an exploitation of faith, while others saw it as a convenient alternative. One commenter slammed the practice, stating, “U r making mockery of your sanatan dharma, do u have any shame?” Another sarcastically compared it to technological advancements, remarking, "China have DeepSeek, so what we have DeepSnaan."

Skepticism continued with another user referencing a well-known Hindi phrase: "Ram Naam Ki Loot Hai, Loot Sake To Loot. Anth Kaal Pachhtayega Jab Praan Jayenge Chhoot," warning against the commercialisation of spirituality. Another user also said, "Horrible country, where in the name of god govt & people can stoop down to any extent." Many dismissed it as blind devotion, while some simply labeled it a scam.

The digital shift in religious services

This isn’t the first instance of faith being intertwined with modern technology. A similar 'WhatsApp Salvation' service gained attention when industrialist Harsh Goenka shared a pamphlet about it online. While critics argue such services dilute religious authenticity, they also highlight how tradition continues to evolve in a digital world.

Mahakumbh Mela 2025

Held every 12 years, the Mahakumbh Mela is the largest spiritual congregation on the planet. The 2025 edition began on Paush Purnima (January 13, 2025), and will conclude on February 26. Government reports indicate that millions of devotees have been taking ritualistic dips daily since January 26, marking an unprecedented participation level in the festival’s history.

While some consider the digital snan a thoughtful way to involve those unable to travel, others strongly oppose the idea, believing spirituality should not come with a price tag. Whether seen as a modern adaptation or a profit-driven venture, this service has certainly ignited discussions about the intersection of faith, tradition, and business in the digital era.