In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture recognition systems allows you to engage with screens through intuitive hand movements. Also, with new-age tech such as AR/VR, AI, there has been an upgrade in the outdoor digital display sector.
This approach not only enhances user experience but also brings an innovative touch. In conversation with Free Press Journal, Pankaj Bellad, Business Head, Logic, on how innovations in display technology have changed the outdoor advertising experience.
How do you envision AI and machine learning transforming the capabilities of outdoor digital displays?
Artificial intelligence and machine learning will play a huge role in adding value to outdoor digital display design. All thanks to personalized content delivery and predictive analytics.
Also, AI-powered displays can analyze demographic and engagement data to alter content based on real-time relevance and effectiveness. Machine-learning algorithms can predict the best times and content for display, based on past historical data. Thus, helping brands to maximize further campaign performance.
What other innovations in display technology have enabled more creative form factors?
Transparent display technology has opened new avenues for creative form factors, enabling screens that can blend seamlessly into various environments. These displays allow for innovative applications, such as augmented reality interfaces and see-through screens, while maintaining structural integrity through robust material engineering.
How digital displays changed the way brands approach outdoor advertising campaigns?
The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand strategies. Brands now have the opportunity to create an ever-changing, real-time interactive content presence for their audience. This flexibility to present up-to-date information with targeted messages and captivate with animation would altogether amplify the effectiveness of advertising campaigns.
How augmented reality change the way we interact with outdoor displays?
If outdoor displays have an element of augmented reality, people may enjoy experiences that blend across both digital and physical realities. AR-enabled displays can thus overlay digital content on the real environment and offer users interactive and engaging experiences.
There is a new scope for storytelling and brand engagement. This means it can give consumers unprecedented means of interacting with advertisements.
What challenges do you foresee in the evolution of outdoor display technology?
Outdoor display technology has come a long way, but some issues still need to be worked on. Improving a display’s ability to endure harsh climates is one of the more important problems, as it can easily get damaged in a range of temperatures. Another major problem is losing energy. Energy efficiency is another critical factor, with the need to balance high performance with sustainable power consumption. Also, issues about privacy, especially with automatic advertisements that operate by profiling the audience, has to be addressed as it impedes the public’s confidence and regulations.
As outdoor advertising continues to evolve, embracing these technological innovations while addressing associated challenges will be key to creating impactful and sustainable advertising solutions.