With the huge adoption of artificial intelligence (AI), many businesses are bringing a change in application architecture driven by Native AI marketing tools. This also includes AI-powered marketing tactics to enhance ROI, drive personalized content creation at scale and target at deeper customer engagement.

In an exclusive interview with Sriram PH, Co-founder & CEO, DaveAI, the article delves into how AI is changing enterprises in terms of marketing.

How AI is reshaping enterprises in terms of marketing?

AI allows enterprises irrespective of scale/size adopt hyper-personalisation, take predictive actions to improve ROI and adopt content creation at scale with minimal Human Resources. This will create a level playing field between large & small players, thus getting a small D2C firm when done right, almost at par with a large enterprise brand when it comes to marketing their product/service. 

Also, CRMs, campaign managers & customer data platforms will rapidly evolve into native AI applications. I would even go to the extent to say that some of these traditional tools may even be redundant in the next 2-3 years.

How is phygital changing the user experience landscape?

Phygital, a blend of physical and digital, has been a key theme in transforming the user experience landscape over the last 3-4 years by bridging the gap between in-store and online interactions. Customers today expect consistent and immersive experiences regardless of where they engage with a brand. DaveAI is at the forefront of this revolution with our phygital solutions that leverage AI-powered conversational interfaces and 3D visualization.

For instance, our platform allows customers to explore products interactively when the same is not available in the showroom/store, with a level of detail and engagement that rivals the physical showroom, creating memorable, impactful journeys."

'Help Brands Sell More,' How is DaveAI executing this?

Our mission to 'Help Brands Sell More' is executed through a combination of cutting-edge AI technologies, including our GRYD platform, which integrates conversation, visualization, and personalization in an agentic architecture. By understanding customer preferences and predicting their needs, we help brands craft highly tailored experiences that drive conversions. Whether it’s a virtual sales avatar guiding customers through a product catalog or our affinity engine suggesting the next best action, every feature is designed to optimize the customer journey and maximize sales impact.

Personalization is a top preference today. How is DaveAI catering to these needs?

Personalization is at the core of what we do at DaveAI. Our platform leverages a patented technology, an affinity engine that maps customer preferences using AI, ensuring every interaction feels unique and relevant. Whether it’s customizing product recommendations, tailoring conversational responses, or adapting virtual experiences to align with individual preferences, DaveAI ensures that customers feel valued and understood. This approach not only enhances customer satisfaction but also fosters loyalty, which is crucial in today’s competitive landscape.

What makes DaveAI chatbots different from others?

DaveAI chatbots stand out because they go beyond basic query handling to deliver context-aware, multi-modal interactions. Powered by our proprietary GRYD, our Conversation experience cloud, combine natural language processing micro bots, AI agents & a model zoo with a governance layer to ensure accurate and brand-safe responses. They also incorporate 3D visualization and multi-modality, enabling users to interact not just with text but also with images, voice, and visual simulations. Additionally, our focus on reinforced human feedback learning (RHLF) ensures that our bots continually improve, making them smarter and more effective with every interaction. With DaveAI, an enterprise will be building their foundational enterprise model rather than using us as a pipeline to respond to queries.