Lexus India is set to showcase its vision of "Making Luxury Personal" at the Bharat Mobility Global Expo 2025, offering a glimpse into the future of luxury mobility. The brand will feature three distinct zones at its pavilion: the Hybrid Zone, which highlights Lexus' advanced green technology and sustainable solutions; the Lifestyle Zone, showcasing the Overtrail Project designed for those seeking outdoor adventure and sophistication; and the Future Zone, offering a sneak peek into Lexus’ commitment to innovation, craftsmanship, and the future of mobility.
Lexus has consistently pushed the boundaries of the automotive industry with its innovative approach to luxury and technology. The brand’s multi-pathway strategy focuses on delivering mobility solutions that seamlessly combine cutting-edge technology with refined luxury, offering options that cater to various customer preferences. At the Bharat Mobility Global Expo 2025, Lexus will highlight its commitment to sustainability, showcasing models that offer an eco-friendly driving experience without compromising on luxury, and emphasizing its vision for a more sustainable future in automotive design.
Tanmay Bhattacharya, Executive Vice President of Lexus India, says: "Lexus is committed to reimagining the future of mobility through a multi-pathway approach to sustainability, while upholding our core values of being Authentic, Refined, Omotenashi, Engaging, and Imaginative. At the Bharat Mobility Global Expo 2025, we are proud to present our products, which reflect thoughtful design, refined luxury, innovation, and lifestyle aspects that align with our customers’ preferences. Staying true to the Lexus philosophy of ‘Omotenashi,’ we aim to engage deeply with our guests, offering authentic experiences that resonate with their evolving lifestyles, creating lasting impressions and fostering meaningful relationships."
Lexus made its global debut in 1989 with a flagship sedan and a guest experience that set new standards in the premium automotive industry. In 1998, Lexus pioneered the luxury crossover segment with the introduction of the Lexus RX. A leader in luxury hybrid sales, Lexus unveiled the world’s first luxury hybrid and has since sold over 2 million hybrid vehicles.