Royal Challengers Bengaluru (RCB) has solidified its position as the most followed and popular IPL franchise on Instagram, surging past its rivals to achieve a remarkable 18 million followers. This milestone underscores RCB's unparalleled ability to connect with fans and drive engagement with their unique and quirky content, transforming social media into a powerful engine for commerce and brand growth, according to a release from Royal Challengers Bengaluru.