Barcelona [Spain], March 4: Comviva, the global leader in customer experience and data monetization solutions, today announced the launch of MobiLytix™ Rewards 5.0, a unified AI-driven SaaS Loyalty Platform, which accelerates the application of AI for loyalty and enables seamless execution of loyalty programs with gamification and personalization across digital channels. MobiLytix™ Rewards is an end-to-end solution for CSPs, Retail and BFSI to deliver reward-based promotions and loyalty programs to consumers, enterprises, and employees.