Amaravati (Andhra Pradesh) [India], February 24: Online food delivery in the country started roughly in 2014 with the boom in startups. But the Online food delivery industry faced several challenges. While they gained some traction, there were significant issues related to user experience, delivery times, and logistical inefficiencies. They struggled to meet the diverse needs of its users and restaurant partners, leading to inconsistent service quality and customer dissatisfaction.