New Delhi [India], February 21: Primus Partners Private Limited, is one of India's largest homegrown management consulting firm, has released its Annual Report for 2024, titled 'CHETNA', reflecting its guiding philosophy of fostering consciousness in business practices. The report adopts a distinctive inward-looking approach, providing unique insights into the firm's deeply rooted culture, ethos, and values. With a commitment to driving purposeful change, Primus Partners leverages its philosophy of CHETNA - meaning 'consciousness' - to lead its business operations and strategy. By doing so, the firm differentiates itself within the competitive landscape, offering a perspective that transcends conventional business metrics.