New Delhi [India], January 17: Jivada, the organic self-care brand founded by Dharitri Patnaik, a Harvard graduate- entrepreneur and philantrophist, has quickly gained prominence in the Indian personal care/self care industry since its official launch in April 2024. Registered under the Start-up India and Stratup Odisha, Jivada blends ancient Ayurvedic wisdom with cutting-edge scientific formulations, positioning itself as a leader in the sustainable beauty space.