Mumbai (Maharashtra) [India], December 23: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has unveiled a new sensorially captivating range of MaxFresh, that seamlessly blends its refreshing power with fun, flavour and aesthetics. For the first time ever, the MaxFresh range debuts its iconic cooling crystals in heart shapes, offering a unique visual experience paired with fruity flavors. Powered by the brand's proprietary Ultrafreeze Technology, the product promises 10X longer-lasting cooling* and an unparalleled freshness experience, instantly awakening and refreshing the user.