Kartik Aaryan's 'Bhool Bhulaiyaa 3' continues its reign at the box office, raking in a massive Rs 247 crore by its fourth weekend. The horror-comedy, directed by Anees Bazmee, has become Aaryan's highest-grossing film to date. Positive reception and strong word-of-mouth have fueled its success, setting a new benchmark for the franchise.