Bharti Airtel is in discussions with the Tata Group to potentially acquire its DTH business, Tata Play, aiming to merge it with Airtel's Bharti Telemedia. This comes years after Airtel's acquisition of Tata Group's consumer mobile business. As of Q3 2024, Tata Play held a 32% share in the DTH market, ahead of Bharti Telemedia's 29.4%.