"How much it cost," Elon Musk replied and X users could not keep their calm. The screenshot of Elon Musk asking about the cost of then-Twitter in 2017 went viral. Meanwhile, Donald Trump Jr replied: "I mean it can't be much. Look at the ratings". Comcast recently announced plans to pin off cable networks including MSNBC and E! as their ratings dip. MSNBC, E!, CNBC, USA, Oxygen, SYFY and the Golf Channel will form part of a new, publicly traded company, while Comcast focuses on brands including NBC and Bravo, it announced.