The new venture, named Coluxe, has secured early-stage funding from investors and plans to launch digitally in mid-2025, with retail expansion to follow, according to a statement released on Tuesday. Adopting an omnichannel strategy, Coluxe will feature contemporary jewellery collections, such as solitaire rings, pendants, earrings, tennis bracelets, and necklaces, as well as themed collections focused on zodiac signs and gifting.