In the chip-making business, AMD was languishing as Intel hogged the limelight, and market share, for most of the last 50 years. But the chipmaker’s fortunes have turned around since Lisa Su took over as CEO 10 years ago. In 2014, AMD's share in the data-centre chip market was negligible; however, today, the company has achieved stronger margin growth and ranks second only to Nvidia in the graphics processing unit (GPU) market.