Starbucks is reversing its open-door policy, requiring customers to make a purchase before using restrooms or occupying seats at company-owned locations in North America. The new rules, effective January 27, include bans on panhandling, smoking, vaping, and discrimination, among others. This shift, part of CEO Brian Niccol’s strategy to improve customer experience, also includes new perks like free coffee refills for in-store customers. The move follows the challenges Starbucks has faced with managing non-paying guests and aims to refocus the brand on its community atmosphere.