The shares of Vishal Mega Mart will debut on the exchanges on Wednesday. Ahead of the listing, the company's shares were trading with a GMP of Rs 22 in the unlisted market.Considering the upper price band of Rs 78, the stock is expected to see a premium of just over 28% on listing.However, it is important to note that grey market premiums are just an indicator as to how the company's shares are stacked up in the unlisted market and are subject to change rapidly.Despite the offer was entirely an OFS, Vishal Mega Mart received healthy demand from all sets of investors, especially from QIB category who bid more than 85 times, while retail investors had shown less interest due to OFS concerns.The company has high focus towards catering to India's growing middle- and lower-middle-income demographics strategically focused on underpenetrated markets, leveraging its diversified merchandise mix and value pricing to attract and retain customers with high scalability of its business model. Also Read: Banking may lead in 2025? I am stocking with the big boys, says Gautam Shah"Considering improving market sentiments and all other parameters the company can list with a decent listing gain around 20-25% range on its issue price," said Prashanth Tapse, Sr VP Research – Research Analyst, Mehta Equities.Tapse advised allotted conservative investors to consider booking profits above 25%. "While long term investors should consider the company to Hold for long term despite knowing short term volatility and risk in the markets. For non-allotted investors, we advise to accumulate if we get dips post listing due to profit booking attempts," he said.Since the IPO is completely an OFS, the company will not receive any proceeds from the issue.Vishal Mega Mart is a fashion-centric hypermarket chain with a strong presence across India. The General Merchandise section features home and kitchen appliances alongside travel products, while the Food and Groceries section stocks a range of FMCG items, including personal and household care essentials.The company currently boasts a market capitalization of Rs 35,168.01 crore. In FY24, the company achieved a year-on-year revenue growth of 17.41%, with its profit after tax soaring by 43.78%.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)