Ananya Birla, daughter of billionaire Kumar Mangalam Birla, on Wednesday announced an entry into the fast-growing beauty and cosmetics space with the launch of a new venture. The 30-year-old Birla, who launched a microlending venture at 17 and also sits on the board of the USD 62-billion Aditya Birla Group's apex strategic body, will come out with a range of beauty and personal care brands nationally through 2025, a statement said. The statement said rising disposable incomes, deeper e-commerce penetration and growing openness among consumers are leading India's beauty. Personal care market is expected to grow at 10-11 per cent annually and the sector is expected to be a USD 34 billion opportunity by 2028. "With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands. This venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace," Birla said. Stating that the