The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd. Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs (micro, small and medium enterprises), according to an industry insider. Shein has re-entered the Indian market almost five years after its ban through the country's leading retailer Reliance Retail. The new Shein Platform is built and hosted in India and its ownership and control will always remain with Reliance Retail, he said. Shein India Fast Fashion App from Reliance Retail currently has over 10,000 downloads on Google's Play Store and is ranked among the top 10 among peers on Apple's store. There is no equity ownership of Shein in the Indian company and app Shein India has been developed by Reliance Retail and is hosted in the country. The