Appliances and consumer electronic maker Samsung India is planning a comeback into the residential air-conditioner market, which witnessed unprecedented sales growth in summer this year.
The company is planning to launch over a dozen models of inverter ACs for its 2025 lineup in the next few weeks, expanding the total number of stock-keeping units (SKUs) to 15-16, an industry insider told PTI.
Its room air conditioner (RAC) will have Samsung's DNA of smart features such as its propriety Bespoke AI solutions, targeting consumers looking to buy premium ACs and extra features, he said.
A decade back, Samsung was the second-largest player in the RAC segment, having over 15 per cent market share in the 2014-15 fiscal year. However, Samsung lost steam in the segment after the company diverted its resources and energy to high-growth areas such as mobile phones, smart TVs, LED displays, etc.
The Indian appliances market is witnessing a trend of premiumisation, where consumers are picking u