Majority of car buyers in India still prefer making their purchase decisions through physical dealerships, with digital platforms increasingly complementing the overall acquisition process, according to a survey.
The findings of a global study conducted by Urban Science involving over 9,000 people across the US, Germany, UK, China, India, and Mexico, revealed that most Indian buyers still predominantly prefer purchasing vehicles through a traditional dealership in person, with trust and relationship-building playing pivotal roles.
According to the survey, nearly 9 out of 10 car buyers in India are more inclined to visit a physical dealership, highlighting the critical importance of in-person visits in shaping their overall buying behaviour, it stated.
The survey highlighted that India provides a compelling blueprint for balancing the rising digital demand with a deeply rooted, trust- driven car-buying culture.
For Indian car buyers, tradition is not merely nostalgic it's a trusted