Four months after the amicable split in the over century old conglomerate, Jamshyd Godrej-led Godrej Enterprises Group (GEG) on Thursday unveiled a new identity and announced plans to invest Rs 7,500 crore across businesses in the next three years. GEG, which is into manufacturing locks, refrigerators and interior products along with carrying out engineering and infra projects, will be the new brand identity and Godrej & Boyce will continue to act as the holding company, Jamshyd Godrej told reporters here. In June, the family announced the rare amicable settlement of asset ownership under which assets were split between Jamshyd and his cousins Adi and Nadir, who will steer the consumer products and agrovet businesses. Jamshyd Godrej said nothing changes for consumers because of the split, which is termed as "realignment", and added that the company has also identified new areas of growth. He specified that green hydrogen, energy storage and recycled construction materials will be .