HDFC Capital-backed Proptech startup Reloy, which helps builders generate referral sales, is likely to achieve nearly 40 per cent revenue growth to Rs 25 crore this fiscal on strong housing demand. "We have now cracked the code on referral sales and are replicating this across all our clients. This is also backed by new client wins," Reloy founder and CEO Akhil Saraf told PTI. During the last financial year, Reloy had helped builders in generating Rs 1,450 crore worth of referral sales. The number will be higher in the current 2024-25 fiscal. Saraf noted that the company has benefited from a strong revival of housing demand post-COVID. "The demand continues to be strong, especially for reputed builders who have a good track record of delivering projects on time," Saraf said. Founded in 2015, Reloy has been specialising in real estate loyalty and referrals. It is a B2B2C homeowner and broker management platform that helps builders manage their builders and brokers more ...