American spirits makers Sazerac plans to introduce more brands of bourbon whisky to its priority market India, which is going through premiumisation, a company official said on Wednesday. The Louisiana, US-based privately held American alcoholic beverage company looks at India as an "opportunity market" because it is one of the largest whisky consumption markets, where the trend of premiumisation is picking up led by the growth of the economy and subsequent increase in disposable income. Sazerac Company, which owns a stake in Bengaluru-based liquor maker John Distilleries Ltd, also plans to launch and develop the Bourbon category whisky from Buffalo Trace Distillery, in top Indian metros. It will 'leverage' its relationship with John Distilleries while expanding in the Indian market, which is considered to be complex and over-regulated for the spirits business. "We do expect to continue to invest. India for us, is a priority market. You will see year in and year out, we will contin