There has been a notable rise in investment in sustainability over the last one year with 91 per cent CXOs interviewed reporting an increase, indicating that climate action drives value creation and is central to the company's overall business strategy, according to a report released on Wednesday. Indian CXOs have significantly ramped up sustainability investments, with 91 per cent reporting an increase over the last year despite challenges such as a lack of sustainable solutions, senior leadership buy-in and difficulty measuring environmental impact, according to the Deloitte CXO Sustainability Report. This increase is driven by growing concerns over climate change, with 87 per cent of Indian CXOs feeling concerned about it most of the time, it added. Deloitte's 2024 CXO Sustainability Report (India) surveyed over 157 executives nationwide on their views and strategies related to sustainability and climate change. The report further revealed that climate change is the top priority