The Rashtriya Swayamsevak Sangh (RSS) still holds the key to the BJP's electoral success as the outcome of the Maharashtra Assembly polls showed.
According to latest figures of counting of votes, the BJP-led Mahayuti could win over 230 of the 288 assembly seats in the state, leaving the opposition Congress-Shiv Sena (UBT)-NCP(SP) combine with just 50 seats.
Ahead of the elections in Maharashtra, the RSS had launched an extensive outreach programme to shape public opinion in favour of the BJP-led alliance in the state.
The BJP's ideological fountainhead had started the move in coordination with all of its affiliates.
According to sources, small 'tolis' (teams) of 'swayamsevaks', formed under the plan, reached out to people in every nook and cranny of the state.
Each of these teams held small group meetings with five to ten people and also reached out to families through their local network in 'mohallas' in their respective localities carrying the message.
"They did their work," a