Sony Pictures Networks India on Friday said it has bagged the exclusive media rights for all Asian Cricket Council tournaments from 2024 to 2031. This will make the company's cricket calendar even more robust over the next eight years adding to the existing rights for England, Sri Lanka and New Zealand, Sony Pictures Networks India (SPNI) MD & CEO, Gaurav Banerjee told PTI. In a statement, Asian Cricket Council (ACC) said the deal with SPNI "marks more than a 70 per cent increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments". According to industry estimates, the previous media rights cycle rights for 2016-2024 period was valued at USD 62 million. Both SPNI and ACC did not disclose the value of the new cycle. ACC said the deal with SPNI encompasses all editions of the men's and women's Asia Cups, men's and women's Under-19 Asia Cups, and the men's and women's emerging teams Asia Cups. "This partnership ..