A promotional image showing show cards for The New York Times podcasts The Daily and Modern Love against a black background, and accompanied by a caption reading: "Unlock full access to Times podcasts." The image illustrates an article about The New York Times' new podcast subscription product, which effectively adds a new strand to its All Access "bundle" subscription by erecting a paywall around its podcasts on Spotify and Apple Podcasts.

The NYT's head of subscription growth explains why the publisher has launched a podcast subscription.

The post Paywalled podcasts: How New York Times is adding audio to subscriptions bundle appeared first on Press Gazette.