From left to right: Haymarket technology director Payal Sood, Mail product director Simon Regan-Edwards, Full Fat Things managing director Stewart Robinson and Times and Sunday Times head of digital Edward Roussel at Press Gazette's Future of Media Technology Conference in London on 12 September 2024. Picture: ASV Photography for Press Gazette

Publishers also warn cross-functional teams are needed to avoid becoming a "three-legged stool".

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