Zero-emissions flagship luxury car strikes out in bold, sophisticated style The BMW iX has always been a conversation starter, whether you love it, hate it or simply don’t know what to make of it.Its mash-up of estate, crossover and SUV styling hasn’t stopped generating remarks since its introduction back in 2021 – and that’s before you get to its oversized grille, an even bigger lightning rod for opinion.Yes, the iX is still controversial – but instead of caving to critics and moving to comprehensively rework the looks of its flagship electric SUV with this mid-life facelift, BMW is defiantly serving up more of the same, with just a few stylistic refinements accompanying the mechanical and digital changes.The grille receives a finer surround to soften its impact but continues with optional illumination; the headlights keep the same shape but borrow a graphic signature from BMW’s Neue Klasse concept cars; and there are subtle changes to the front and rear bumpers, altered tail- light graphics and a fresh range of wheels ranging from 20in to 22in. Nothing radical.