Silhouette of a couple in profileSilhouette of a couple in profile

Ever heard of vabbing? No? 

Well, nor had I until this morning (how I cherish my life before then). 

Turns out the phrase refers to a social media phenomenon (it would be inaccurate to call it a trend, as most people seem appalled by it) that involves wiping vaginal secretions on your pulse points. Yes, really.

In a now-deleted TikTok video, a site user said: “I swear if you vab, you will attract people, like a date, a one-night stand. Or you’ll just get free drinks all night.” 

“Elle Woods should have been teaching vabbing instead of the bend and snap – it’s more effective,” the TikToker added.

It’s important to stress that the practice, which is a portmanteau of “vagina” and “dabbing”, really hasn’t taken off – it seems to be more of a point of viral outrage than an actual trend. 

Still, I thought I’d speak to sexologist, therapist, and author at Passionerad Sofie Roos about whether the original controversial clip had any merit whatsoever.

And?

Kind of, but not really, the expert said. 

“A study published in 2020 found that heterosexual men can smell women’s sexual arousal, and one part of that is the vaginal secretions, especially the lubrication that’s produced when [women are] turned on,” the sexologist explained.

So, there might be a real appeal in the scent – but not in the context of “vabbing,” Roos reckons. 

“Research published in Science Direct 2006 finds that female pheromones are very dependent on the social context to work, so wearing vaginal secretions as a perfume in any not-so-sexually-loaded situation will most likely have a disgusting effect,” she shared. 

“In my opinion... it’s better to use a good-smelling perfume of high quality” if you want to attract a date, Roos continued. 

Smelling of, er, secretions is just “unhygienic” in the wrong context.

Pheromones may actually matter, though

Obviously, there’s no need to “vab.” But speaking to TIME, Noam Sobel, a professor in neurobiology and smell expert, said that our partner’s BO might have more of a say in how much we fancy them than we realise. 

“The underlying theory is that you somehow select immune compatibility in a mate” through scent, he told the publication.

Still, Gary Beauchamp, president of the Monell Chemical Senses Centre, told TIME that it’s hard to work out how much, say, sweat actually influences our attraction. 

“There are so many things going on with humans, in terms of how you select somebody you want to be with or get married to or have children with... isolating the odour part to it has been very, very difficult.” 

It’s far safer to bet that doing something like “vabbing” is a turn-off, don’t you think?