The chief executive of the clothing label is emphasising traceability and accountability in the supply chain – and looking beyond one season at a time

Jody Plows sweeps aside a screen to reveal models, photographers and stylists swishing about the white-walled offices of the Nobody’s Child HQ in Camden.

The boss of the fast-growing fashion label, whose clothes have been worn by the likes of Phoebe Dynevor, Poppy Delevingne, Sienna Miller and brand ambassador Fearne Cotton, says she has been “building a culture” as much as a business.