With a failure to do the right thing a consistent thread, an expert explains how we got here and how to fix it

What do the following have in common? Falling to the ground and clutching your head without having been touched. Shouting abuse at a teenage referee. Staging tournaments without an open bidding process. Setting up a breakaway league. Punching a Sunday league opponent.

Each example showcases a side of football that harms the health of the game (not to mention those on the wrong end of such behaviour). According to Dr Dan Hough, however, they are also indicative of a problem that particularly afflicts football: a consistent lack of integrity.