With even M&S championing a sexier aesthetic, discretion is out and underwear in the spotlight

They usually form the underpinning of a look. But now bras are going from invisible to visible. Out are seamless T-shirt bras. In their place? Lace, sheer and mesh versions.

M&S, the home of sensible lingerie, is championing a sexier aesthetic for spring. The retailer holds 38.2% of the bra market in the UK and in 2023 sold more than 20m of them, with customers under 30 making up nearly a third of sales.