If reliable brands can offer affordable injectables, customers won’t need to look for dubious alternatives

Every couple of years, I’m invited on to some radio show on the implicit understanding that as a Guardian beauty columnist, I’ll sound suitably appalled and outraged by the latest opening of a high street aesthetic clinic chain. Well, I’m not.

I positively welcome the democratisation of Botox. Anyone thinking that these more affordable, more accessible aesthetic clinics are pushing hitherto unsullied damsels towards the needle are wrong. That particular ship has long since sailed.