As business leaders fall in line behind the president and his policies, Americans are using their wallet to hurt where it matters – bottom lines

• Don’t let a billionaire’s algorithm control what you read. Download our free app to get trusted reporting.

In late January, Lauren Bedson did what many would likely find unthinkable: she cancelled her Amazon Prime membership. The catalyst was Donald Trump’s inauguration. Many more Americans are planning to make similar decisions this Friday.

Bedson made her move after seeing photos of Jeff Bezos, the Amazon founder, sitting with other tech moguls and billionaires, including Elon Musk, Mark Zuckerberg and Google’s Sundar Pichai, just rows behind Trump at his inauguration.