As Tesco reports high sales of its ‘egg protein pot’ other retailers also reveal unlikely success of repackaged snack

It was news to make even the most hard-boiled crisp manufacturer shudder: when Tesco released a list of the most-bought meal deal items for 2024, McCoy’s flame grilled steak grab bags had fallen off their perch as its shoppers’ favourite snack.

Instead, nestled between the chicken club sandwich as a main and a bottle of Coca-Cola to drink, was an “egg protein pot”.