Behaviour experts say misinformation shared in media and by other stakeholders is impeding uptake

Experts from a “nudge unit” have been hired to help ministers fight misinformation about heat pumps in to try to encourage take-up of the devices.

The appliances run on electricity instead of gas and are regarded as a way of decarbonising homes at scale. A target of installing 600,00 a year by 2028 is part of a drive to achieve Britain’scommitment to reach net zero by 2050.